RunChina is a website dedicated to making it easier for foreign users to view Chinese marathon events. Through this website, users can learn about the details of recent Chinese marathon events, register for participation and learn about other services provided by the event.
Global Resource & Technology Development Inc.
2020.8- 2020.11
Lead Product Designer, UX,UI
The team of 1 Product Manager, 4 Engineers.
RunChina launched in 2014, but due to the lack of promotion of the website and the unattractive web design, the number of page views of RunChina was relatively small. It was necessary to sort out the structure of the web page, improve the visual effects to increase the traffic of the website.
As the only UI/UX designer in the team, my responsibility was to analyze the current situation of the website, adjust the IA to make it more reasonable. Furthermore, I set up a new design system to make the layout and design theme not only unified, but also full of its own characteristics.
In order to have a better understanding of the needs and concerns that people have with designing or maintaining their gardens, I conducted user interviews with 5 participants:
with 2 stakeholders
with 40 participants
of current website
In order to have a better understanding of the needs and concerns that people have with designing or maintaining their gardens, I conducted user interviews with 5 participants:
Find it hard to locate events they want to find
Complain about event details are limited
Find it difficult to find the register entry
Mention the interfaces are not that attractive
In order to have a better understanding of the needs and concerns that people have with designing or maintaining their gardens, I conducted user interviews with 5 participants:
“I want to register for the marathon I am interested in”
“I want to explore more marathon events in China”
“I want to discuss cooperation with the website”
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