POPPY SHOPPING
Online Marketplace Mobile APP Design
Your inspirational shopping journey starts here...
Scan here to download the app!
Online Marketplace Mobile APP Design
Your inspirational shopping journey starts here...
Poppy is a mobile first, browsing based and recommendation driven shopping app founded in 2021. Shoppers can explore thousands of unique brands with distinctive identities and aesthetic choices. From indie yoga pants to succulent gift boxes, they can easily discover and shop for goodies that light up your day.
Poppy Mobile Shopping, Inc
2021.9- present
Lead Product Designer, UX,UI
The team of 1 Product Manager, 1 Engineering Manager, 10 Engineers. Collaborated with Product Marketing Manager
There are many e-commerce marketplaces, but many of them, such as Amazon and Ebay. The styles of the products are relatively similar, there are not many differences, designer brands are relatively lacking. On the other hand, many shoppers don't actually know what they want to buy, they often can't find inspiration from those e-commerce marketplaces.
Poppy is trying to create a platform that empowers indie brands to embrace their unique identities and missions. And Poppy’s algorithm will transform users feed into a personalized online mall to guarantee user have an inspirational shopping journey whether you are decorating a home office or planning an epic wedding.
Our mission is to provide our users an enjoyable and inspirational shopping experience on the go.
We are a start-up team of about 30 people. I am the only designer in the team. I contributed any ideas I might have that would add value to the project and team. For example, I come up with a new product concept with product manager, helped define a product’s requirements to improve the user experience I drafted wireframe and organize user testings. I also responsible with creating design system and finish final Hi-fidility design.
It’s important to understand that the UX design process isn’t linear in any way. In fact, we are encouraged to go back and forth between these stages in order to fully understand what the problem is and how they can either solve it, or improve on an existing solution. We have different product requirements every month, but the process of product design is repeated and iterative.
After conducing primary and secondary research and concluding key insights from it, I created a user persona the accuratly represented who we are designing for. This persona helped guide our decisions along the design process to make sure the solution i am designing is helping the user and is converting their needs.
According to the event tracking, we observed that in the ordering process of our app, there are four important pieces of data that are not very ideal. (SKU Selection ratio, View cart ratio, Click checkout button ration, Add shipping address ratio)This data is currently lower than normal standards. We hope that this data can be improved to a certain extent through product changes.
Based on the event tracking, we found that people were not that willing to select product SKU on the detail page, so we updated the SKU selection layout. Choosing sku became a part of the product detail page. The ratio of people who choose sku increased from 19% to 32%
We found that users are not willing to check their cart after adding items into it. In order to improve this ratio, we add a pop ups window reminding them to view their cart, and improve the conversion rate in this way.
The ratio of add-to-cart is fine, which is around 10%, but the conversion rate is still very low, just 0.5%. We have updated the shopping cart page to increase the sense of urgency, and the etra discount has been revealed. After that the conversion rate has improved to 3%.
Based on the event tracking, We found that the number of people who fill in the shipping address is relatively small. In terms of product design, we have added the address recommendation API which and can save user's time to add addresses. In terms of user experience, we also separate checkout process into 3 steps. If the address is not added, the user cannot see the check out page, Finally, the number of people who add the address has increased by 4 times.
Taking into account all feedback and the revised wireframes, I now worked on creating the high fidelity final design.
We support shoppers using social media as well as email address to login / register an account. Once login, we provide a section of interest selection to customize the best content for their home feed!
We provide 18 popular categories on the top of the homepage for shoppers to check. They can browse the product details page, add it to cart or check out directly. Shoppers can also add it to the wishlist or visit store homepage.
Shoppers can not only see their wishlists here, but also explore and follow others' lists. There will be a notification for shoppers that brands they follow have new products.
Shoppers can contact sellers at any time for any questions while shopping. They can also contact Poppy Support here if they have any issues with using the app.
We support one check out for several stores, shoppers can choose delivery methods for different stores, and apply brand discounts. We also support a variety of payment methods.
Shoppers can find their orders in different status, they can also easily track the purchased items while waiting for delivery, create returns and set up details.
Product Thinking
UI/UX Design
Web Design
CRM
Creating an E-commerce admin CRM dashboard to help users grow their business.
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UI/UX Design
Web Re-Design
Visual Design
Re-designing RunChina website to increase the traffic of the website.
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UI/UX Design
App Design
Academic Work
Creating a DIY Garden App to help users grow the garden they've always wanted.
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